As it rebrands itself as a hybrid cloud data platform provider, SoftNAS launched three products that it says make it faster and easier to migrate applications to the cloud and provide cloud backup and recovery.

CEO and CTO Rick Braddy founded the software-defined storage startup in 2012. SoftNAS launched its first product, called Cloud NAS, a year later.

The cloud-based object storage supports public clouds — specifically Amazon Web Services (AWS) and Microsoft Azure — as well as VMware-hosted private clouds. It allows enterprises to replace hardware-based storage and on-premises network attached storage (NAS), storage area networks (SANs), and file servers with cloud storage.

But over the past few years “we’ve seen this massive explosion of business data,” said John-Marc Clark, VP of product marketing for SoftNAS.

IDC predicts 173 zettabytes (a zettabyte is 1 trillion gigabytes) of data by 2020, driven by connected devices, Internet of Things (IoT), and other data-intensive technologies.

Meanwhile this data is no longer confined to traditional, on-premises data centers as companies increasingly move to the cloud, operating in hybrid- and multi-cloud environments.

“It’s a perfect storm coming together,” Clark said. “And SoftNAS is positioning itself to be the cloud data control layer in the cloud stack. Our roots come from being a NAS filer and we’re evolving to being a hybrid cloud data platform.”

The company announced three cloud data control layer products that work with VMware, AWS, and Microsoft Azure clouds, with Google Cloud Platform support coming in 2018.

Read the full story at sdxcentral.