SoftNAS Pressroom

Read what leading industry publications and respected bloggers have to say about SoftNAS.

SoftNAS V4 Cuts Time and Complexities of Cloud Migration Projects “by Up to 90%”

Available in 3 product editions that run on AWS, Azure and vSphere

SoftNAS, Inc. announced availability of SoftNAS version 4.

It delivers cloud storage cost savings by leveraging durable, low-cost cloud object storage. SoftNAS cuts the time and complexities of cloud data migration projects by up to 90%, turning months into weeks and simplifying live data migrations to the cloud. It enables customers to connect any kind of data to the cloud anywhere in the world.

It addresses the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam Software, Inc.

SoftNAS 4 accelerates high-speed global data transfers up to twenty times faster with its patented UltraFast technology, enabling customers to connect remote offices, branch offices, factories and IoT at the edge with the cloud.

Features of SoftNAS 4 address the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam. The company conducted customer interviews and identified 18 discrete cloud adoption barriers that SoftNAS 4 solve.

Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, senior analyst, The Taneja Group.

Today we are delivering on our company mission and the vision to become the fabric for business data in the cloud. After three years of relentless company focus, strategic input from our cloud platform partners and customers, we have produced what I believe is the gold standard in cloud data control and management software,” said Rick Braddy, CEO/CTO and founder, SoftNAS. “When I founded SoftNAS six years ago as a disgruntled traditional storage customer, my goals were to reduce the high costs of storage, make it easier to connect applications with the cloud and keep IT in control of its destiny in the cloud. SoftNAS 4 is the realization of those goals and I invite customers and partners to start benefiting from it today,” Braddy said.

SoftNAS 4 features include:

  • UltraFast is the company’s patented technology that saves on time and costs by accelerating global bulk data movement up to twenty times faster than standard TCP/IP protocols at one tenth the cost of alternative bulk data transfer solutions. UltraFast accelerates transfers of data into, out of and across private, public, hybrid clouds and multi-clouds.
  • UltraFast overcomes up to 4,000ms of latency and up to 10% packet loss due to network congestion, connecting remote locations with the cloud over any kind of network conditions.
  • Lift and Shift with continuous sync enables live migration of production data and workloads and keeps content up-to-date when moving data to the cloud, between datacenters and/or distributing it to remote locations. Automatic restart and suspend/resume ensures bulk data transfer jobs run reliably while bandwidth schedules enable customers to open or throttle network usage. Lift and Shift works with UltraFast, so migrations can take place over any kind of network anywhere in the world.

  • FlexFiles integrates and transforms 24 types of data by leveraging Apache NiFi and a set of pre-built data integration processors. With FlexFiles, customers can tackle massively complex data integration projects combining file systems, Hadoop, Redshift, HTTP(S), Web Services, SQL/noSQL, XML, S3/Blob Objects and Custom Data Integrations.

  • FlexFiles makes connecting a customer’s business with the cloud and SaaS services to integrate through a drag and drop interface with no programming required. It also leverages UltraFast, enabling customers to leverage FlexFiles and Apache NiFi over any network conditions.

  • ObjFast makes cloud object storage run at near-block-level performance while still taking advantage of object storage pricing, which results in up to 67% cost savings vs. block storage alone. It throttles data transfer to cloud object storage so it’s as fast as possible without exceeding AWS or Azure object storage R/W capabilities.

  • ObjFast’s patent pending acceleration technology has been optimized, tested and certified for Veeam Synthetic Full Backups, so Veeam cloud backup, copy jobs and recovery runs at near-block-level performance with the public cloud.

  • SmartTiers is a patent pending automated storage tiering feature that moves aging data from more expensive, high-performance block storage to less expensive object storage, according to customer-set policies, reducing public cloud storage costs by up to 67% and is available for beta testing.

SoftNAS 4 is available in three product editions that run on AWS, Microsoft Azure and vSphere. Customers will be able to launch all company’s cloud products on-demand, directly from the AWS and Azure Marketplaces to spin up cloud data solutions in just minutes with no prior purchasing approvals.

Visit StorageNewsletter.com.

Application Cloud Migration and Synthetic Cloud Backups

With up to 67% cost savings, SoftNAS 4 connects any kind of customer data, anywhere in the world to the cloud

SoftNAS®, a cloud data platform company with a deep history of transforming on-premises, costly NAS storage hardware into dedicated, private NAS virtual software that runs on public cloud services, today announced general availability of SoftNAS version 4. It delivers cloud storage cost savings by leveraging highly-durable, low-cost cloud object storage. SoftNAS cuts the time and complexities of cloud data migration projects by up to 90%, turning months into weeks and simplifying live data migrations to the cloud. It enables customers to connect any kind of data to the cloud anywhere in the world.

SoftNAS 4 accelerates high-speed global data transfers up to 20 times faster with its patented SoftNAS® UltraFast™ technology, enabling customers to connect remote offices, branch offices, factories and Internet of Things (IoT) at the edge with the cloud.

New features of SoftNAS 4 address the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam. SoftNAS conducted expansive customer interviews and identified 18 discrete cloud adoption barriers that SoftNAS 4 solve.

“Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, Senior Analyst for The Taneja Group.

“Today we are delivering on our company mission and the vision to become the fabric for business data in the cloud. After three years of relentless company focus, strategic input from our cloud platform partners and customers, we have produced what I believe is the gold standard in cloud data control and management software,” said Rick Braddy, CEO, CTO and Founder of SoftNAS.

“When I founded SoftNAS six years ago as a disgruntled traditional storage customer, my goals were to reduce the high costs of storage, make it easier to connect applications with the cloud and keep IT in control of its destiny in the cloud. SoftNAS 4 is the realization of those goals and I invite customers and partners to start benefiting from it today,” Braddy said.

Read the full article at DABCC.

SoftNAS 4 Aims To Deliver ‘Cloud Storage Cost Savings’

virtualization review logo

General availability of SoftNAS version 4 was announced by Houston-based SoftNAS Inc. today. Available in three product editions that run on Amazon Web Services (AWS), Microsoft Azure and VMware vSphere, the company claims that SoftNAS 4 “accelerates high-speed global data transfers up to 20 times faster with its patented SoftNAS UltraFast technology, enabling customers to connect remote offices, branch offices, factories and Internet of Things (IoT) at the edge with the cloud.”

New features of SoftNAS 4 include SoftNAS UltraFast, SoftNAS Lift and Shift, SoftNAS FlexFiles, SoftNAS ObjFast and SoftNAS SmartTiers.

According to the announcement, the SoftNAS patented UltraFast technology “saves on time and costs by accelerating global bulk data movement up to 20 times faster than standard TCP/IP protocols at one-tenth the cost of alternative bulk data transfer solutions.”

The SoftNAS Lift and Shift feature will provide live migration of production data and workloads and “keeps content up-to-date when moving data to the cloud, between datacenters and/or distributing it to remote locations.”

SoftNAS FlexFiles leverages Apache NiFi and other pre-built data integration processors in order to integrate and transform 24 different types of data. According to the press release, customers will be able to “tackle massively complex data integration projects combining file systems, Hadoop, Redshift, HTTP(S), Web Services, SQL/noSQL, XML, S3/Blob Objects and Custom Data Integrations.”

SoftNAS ObjFast is a patent-pending acceleration technology that has been “optimized, tested and certified for Veeam Synthetic Full Backups, so Veeam cloud backup, copy jobs and recovery runs at near-block-level performance with the public cloud.”

SoftNAS SmartTiers uses customer-set policies to move aging data from more expensive block storage to less expensive object storage, which the company claims can “[reduce] public cloud storage costs by up to 67 percent and is now available for beta testing.”

“Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, a senior analyst for The Taneja Group, in a prepared statement.

With SoftNAS 4 released to general availability, customers will be able to “launch all SoftNAS products on-demand, directly from the AWS and Azure Marketplaces to spin up cloud data solutions in just minutes with no prior purchasing approvals,” according to the announcement.

About the Author

Wendy Hernandez is group managing editor for the 1105 Enterprise Computing Group.

Visit Virtualization & Cloud Review.

Dan Kusnetzky’s Blog: VeeamON 2018 SoftNAS, Datrium

kusnetzky llc logoI had the opportunity to speak with a number of Veeam’s partners while visiting the show floor at the company’s user conference, VeeamON 2018. I’m only going to comment on one or two of the conversations, not on all of the partners that were presenting.

SoftNAS
SoftNAS was presenting its technology and discussing how it works closely with Veeam to provide the ability to backup data objects. My former IDC colleague, John-Marc Clark is now VP of Marketing for SoftNAS. After a round of “where have you been and what have you been doing” that is an absolute requirement, we spoke about what SoftNAS is doing. Several other long-time friends are working at the company as well. SoftNAS is currently focusing on the following areas and appears to be helping enterprises bring cloud storage into their IT portfolio in a well-thought-out and simple approach. Here is a quick summary of what the company is doing:

Cloud enable primary and secondary storage — technology designed to control data across locations and storage types with SoftNAS, a high-performance, dedicated environment that consolidates on-premises file servers in the cloud.
Migrate workloads and applications to the cloud — SoftNAS can be used as a mechanism to move live production data to the cloud. It can also synchronize application data changes to allow enterprises to move applications to the cloud at their own pace. It also supports Amazon AWS DirectConnect and Azure ExpressRoute.
Make hybrid cloud computing environments a useful computing environment —By aggregating content from multiple locations using many-to-one replication. This makes it possible to centralize access and assure that there is “a single version of truth” for analytics.
And, of course, making it possible to store Veeam backups in the cloud.
It was good to have the time to chat with Clark. We will speak again in the near future to discuss upcoming product announcements.

Datrium
Datrium is focusing on how to converge functions that many times are distributed into many server appliances into a small number of highly intelligent Hyperconverged systems. The company has developed an DVX, an architecture that supports on- and off-premise operations in a highly efficient fashion. The company is offering a very creative approach that makes it easy to combine industry standard, X86-based, servers with flash storage to support a very high performance, scalable computing environment.

Many other suppliers
Dell/EMC, ExaGrid, HPE, IBM, Microsoft and a number of other vendors who are partners of Veeam are at the show as well. While I found them interesting, they weren’t discussing anything new at this event.

Read the blog post on Dan’s blog here.

SoftNAS, Veeam Team Up for Alternative Cloud Backup

logo_eweekFor IT managers looking for a new cloud backup provider, SoftNAS’s Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Now that cloud services are a key to the “new normal” way enterprises are doing business, backing up data in safe, accessible cloud storage is the most common use case for new-gen IT systems.

For IT managers looking for an alternative method of cloud backup, cloud data platform provider SoftNAS Jan. 10 announced that its Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Houston-based SoftNAS describes itself as a cloud-native, software-defined cloud data platform for enterprise control of any data, any cloud, in any location. Switzerland-based Veeam develops software for backing up and managing vSphere and Hyper-V virtual environments.

With this package, SoftNAS and Veeam users now have access to cost-effective, multi-cloud storage options while simultaneously improving RTPO (recovery time and point objectives) for data archival, backup and storage jobs, SoftNAS said.

Enterprises Still Struggling with Vast Amounts of Data

To the surprise of no one, enterprises continue to struggle with managing vast amounts of data, including backups. Research conducted by the Taneja Group found that 41 percent of planned public cloud workloads target backups. Cloud backup remains one of the fastest-growing use cases being adopted.

According to Gartner’s Hype Cycle for Storage Technology, 2017, “backup of data generated natively in public cloud is an emerging requirement as cloud providers only offer infrastructure high availability and disaster recovery, but are not responsible for application or user data loss.”

SoftNAS claims that its patent-pending ObjFast software accelerates object storage I/O performance to near the levels of native cloud block storage, but at a significantly lower cost. Enterprises can deploy SoftNAS either on-premises or via public cloud providers for secondary data in cloud backup, disaster recovery and cloud archive repositories, the company said.

“What’s really innovative is how this solution enables mounting a cloud-based NFS backup repository from on-premises, overcoming the usual performance gaps with slow cloud gateways and making Veeam synthetic full merges fly in the cloud,” said Rick Braddy, CEO, CTO and founder of SoftNAS.

On-Premises Combined with Cloud

Veeam and SoftNAS enable customers to protect cloud deployments and extend the benefits of on-premises storage to the public cloud. SoftNAS Essentials customers can use Veeam to create an always-on enterprise NAS that achieves near block storage performance using object storage.

SoftNAS claims that thousands of businesses globally–including many of the Fortune 2000–use SoftNAS to migrate business and SaaS applications to the cloud, consolidate file servers and for backup storage.

A free 30-day trial version of SoftNAS is available for Amazon Web Services (AWS), Azure and VMware. For more information, go here.

 

Read the article by Chris Preimesberger on eWeek.

Introducing the new SoftNAS Platinum Edition.

Accelerate your cloud journey with SoftNAS.

Control your data with SoftNAS and Microsoft Azure.