SoftNAS Pressroom

Read what leading industry publications and respected bloggers have to say about SoftNAS.

SoftNAS Cloud V4 Cuts Time and Complexities of Cloud Migration Projects “by Up to 90%”

Available in 3 product editions that run on AWS, Azure and vSphere

SoftNAS, Inc. announced availability of SoftNAS Cloud version 4.

It delivers cloud storage cost savings by leveraging durable, low-cost cloud object storage. SoftNAS Cloud cuts the time and complexities of cloud data migration projects by up to 90%, turning months into weeks and simplifying live data migrations to the cloud. It enables customers to connect any kind of data to the cloud anywhere in the world.

It addresses the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam Software, Inc.

SoftNAS Cloud 4 accelerates high-speed global data transfers up to twenty times faster with its patented UltraFast technology, enabling customers to connect remote offices, branch offices, factories and IoT at the edge with the cloud.

Features of SoftNAS Cloud 4 address the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam. The company conducted customer interviews and identified 18 discrete cloud adoption barriers that SoftNAS Cloud 4 solve.

Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS Cloud 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, senior analyst, The Taneja Group.

Today we are delivering on our company mission and the vision to become the fabric for business data in the cloud. After three years of relentless company focus, strategic input from our cloud platform partners and customers, we have produced what I believe is the gold standard in cloud data control and management software,” said Rick Braddy, CEO/CTO and founder, SoftNAS. “When I founded SoftNAS six years ago as a disgruntled traditional storage customer, my goals were to reduce the high costs of storage, make it easier to connect applications with the cloud and keep IT in control of its destiny in the cloud. SoftNAS Cloud 4 is the realization of those goals and I invite customers and partners to start benefiting from it today,” Braddy said.

SoftNAS Cloud 4 features include:

  • UltraFast is the company’s patented technology that saves on time and costs by accelerating global bulk data movement up to twenty times faster than standard TCP/IP protocols at one tenth the cost of alternative bulk data transfer solutions. UltraFast accelerates transfers of data into, out of and across private, public, hybrid clouds and multi-clouds.
  • UltraFast overcomes up to 4,000ms of latency and up to 10% packet loss due to network congestion, connecting remote locations with the cloud over any kind of network conditions.
  • Lift and Shift with continuous sync enables live migration of production data and workloads and keeps content up-to-date when moving data to the cloud, between datacenters and/or distributing it to remote locations. Automatic restart and suspend/resume ensures bulk data transfer jobs run reliably while bandwidth schedules enable customers to open or throttle network usage. Lift and Shift works with UltraFast, so migrations can take place over any kind of network anywhere in the world.

  • FlexFiles integrates and transforms 24 types of data by leveraging Apache NiFi and a set of pre-built data integration processors. With FlexFiles, customers can tackle massively complex data integration projects combining file systems, Hadoop, Redshift, HTTP(S), Web Services, SQL/noSQL, XML, S3/Blob Objects and Custom Data Integrations.

  • FlexFiles makes connecting a customer’s business with the cloud and SaaS services to integrate through a drag and drop interface with no programming required. It also leverages UltraFast, enabling customers to leverage FlexFiles and Apache NiFi over any network conditions.

  • ObjFast makes cloud object storage run at near-block-level performance while still taking advantage of object storage pricing, which results in up to 67% cost savings vs. block storage alone. It throttles data transfer to cloud object storage so it’s as fast as possible without exceeding AWS or Azure object storage R/W capabilities.

  • ObjFast’s patent pending acceleration technology has been optimized, tested and certified for Veeam Synthetic Full Backups, so Veeam cloud backup, copy jobs and recovery runs at near-block-level performance with the public cloud.

  • SmartTiers is a patent pending automated storage tiering feature that moves aging data from more expensive, high-performance block storage to less expensive object storage, according to customer-set policies, reducing public cloud storage costs by up to 67% and is available for beta testing.

SoftNAS Cloud 4 is available in three product editions that run on AWS, Microsoft Azure and vSphere. Customers will be able to launch all company’s cloud products on-demand, directly from the AWS and Azure Marketplaces to spin up cloud data solutions in just minutes with no prior purchasing approvals.

Visit StorageNewsletter.com.

Application Cloud Migration and Synthetic Cloud Backups

With up to 67% cost savings, SoftNAS Cloud 4 connects any kind of customer data, anywhere in the world to the cloud

SoftNAS®, a cloud data platform company with a deep history of transforming on-premises, costly NAS storage hardware into dedicated, private NAS virtual software that runs on public cloud services, today announced general availability of SoftNAS Cloud® version 4. It delivers cloud storage cost savings by leveraging highly-durable, low-cost cloud object storage. SoftNAS Cloud cuts the time and complexities of cloud data migration projects by up to 90%, turning months into weeks and simplifying live data migrations to the cloud. It enables customers to connect any kind of data to the cloud anywhere in the world.

SoftNAS Cloud 4 accelerates high-speed global data transfers up to 20 times faster with its patented SoftNAS® UltraFast™ technology, enabling customers to connect remote offices, branch offices, factories and Internet of Things (IoT) at the edge with the cloud.

New features of SoftNAS Cloud 4 address the impediments that block real-world cloud adoption, revolving around common cloud storage uses cases: primary and secondary cloud file storage, workload and application cloud migration, hybrid cloud and synthetic cloud backups in partnership with Veeam. SoftNAS conducted expansive customer interviews and identified 18 discrete cloud adoption barriers that SoftNAS Cloud 4 solve.

“Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS Cloud 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, Senior Analyst for The Taneja Group.

“Today we are delivering on our company mission and the vision to become the fabric for business data in the cloud. After three years of relentless company focus, strategic input from our cloud platform partners and customers, we have produced what I believe is the gold standard in cloud data control and management software,” said Rick Braddy, CEO, CTO and Founder of SoftNAS.

“When I founded SoftNAS six years ago as a disgruntled traditional storage customer, my goals were to reduce the high costs of storage, make it easier to connect applications with the cloud and keep IT in control of its destiny in the cloud. SoftNAS Cloud 4 is the realization of those goals and I invite customers and partners to start benefiting from it today,” Braddy said.

Read the full article at DABCC.

SoftNAS Cloud 4 Aims To Deliver ‘Cloud Storage Cost Savings’

virtualization review logo

General availability of SoftNAS Cloud version 4 was announced by Houston-based SoftNAS Inc. today. Available in three product editions that run on Amazon Web Services (AWS), Microsoft Azure and VMware vSphere, the company claims that SoftNAS Cloud 4 “accelerates high-speed global data transfers up to 20 times faster with its patented SoftNAS UltraFast technology, enabling customers to connect remote offices, branch offices, factories and Internet of Things (IoT) at the edge with the cloud.”

New features of SoftNAS Cloud 4 include SoftNAS UltraFast, SoftNAS Lift and Shift, SoftNAS FlexFiles, SoftNAS ObjFast and SoftNAS SmartTiers.

According to the announcement, the SoftNAS patented UltraFast technology “saves on time and costs by accelerating global bulk data movement up to 20 times faster than standard TCP/IP protocols at one-tenth the cost of alternative bulk data transfer solutions.”

The SoftNAS Lift and Shift feature will provide live migration of production data and workloads and “keeps content up-to-date when moving data to the cloud, between datacenters and/or distributing it to remote locations.”

SoftNAS FlexFiles leverages Apache NiFi and other pre-built data integration processors in order to integrate and transform 24 different types of data. According to the press release, customers will be able to “tackle massively complex data integration projects combining file systems, Hadoop, Redshift, HTTP(S), Web Services, SQL/noSQL, XML, S3/Blob Objects and Custom Data Integrations.”

SoftNAS ObjFast is a patent-pending acceleration technology that has been “optimized, tested and certified for Veeam Synthetic Full Backups, so Veeam cloud backup, copy jobs and recovery runs at near-block-level performance with the public cloud.”

SoftNAS SmartTiers uses customer-set policies to move aging data from more expensive block storage to less expensive object storage, which the company claims can “[reduce] public cloud storage costs by up to 67 percent and is now available for beta testing.”

“Based upon our multi-cloud research we uncovered a number of challenges customers are struggling with to take advantage of public cloud infrastructure. SoftNAS Cloud 4 addresses many of the customer data management and control challenges head on with its unique combination of cloud NAS, bulk data transfer acceleration and data integration capabilities. SoftNAS is delivering a robust cloud data fabric companies can use as a strategy to more quickly adopt the cloud and save time and money in the process,” said Jeff Kato, a senior analyst for The Taneja Group, in a prepared statement.

With SoftNAS Cloud 4 released to general availability, customers will be able to “launch all SoftNAS Cloud products on-demand, directly from the AWS and Azure Marketplaces to spin up cloud data solutions in just minutes with no prior purchasing approvals,” according to the announcement.

About the Author

Wendy Hernandez is group managing editor for the 1105 Enterprise Computing Group.

Visit Virtualization & Cloud Review.

Dan Kusnetzky’s Blog: VeeamON 2018 SoftNAS, Datrium

kusnetzky llc logoI had the opportunity to speak with a number of Veeam’s partners while visiting the show floor at the company’s user conference, VeeamON 2018. I’m only going to comment on one or two of the conversations, not on all of the partners that were presenting.

SoftNAS
SoftNAS was presenting its technology and discussing how it works closely with Veeam to provide the ability to backup data objects. My former IDC colleague, John-Marc Clark is now VP of Marketing for SoftNAS. After a round of “where have you been and what have you been doing” that is an absolute requirement, we spoke about what SoftNAS is doing. Several other long-time friends are working at the company as well. SoftNAS is currently focusing on the following areas and appears to be helping enterprises bring cloud storage into their IT portfolio in a well-thought-out and simple approach. Here is a quick summary of what the company is doing:

Cloud enable primary and secondary storage — technology designed to control data across locations and storage types with SoftNAS Cloud®, a high-performance, dedicated environment that consolidates on-premises file servers in the cloud.
Migrate workloads and applications to the cloud — SoftNAS Cloud can be used as a mechanism to move live production data to the cloud. It can also synchronize application data changes to allow enterprises to move applications to the cloud at their own pace. It also supports Amazon AWS DirectConnect and Azure ExpressRoute.
Make hybrid cloud computing environments a useful computing environment —By aggregating content from multiple locations using many-to-one replication. This makes it possible to centralize access and assure that there is “a single version of truth” for analytics.
And, of course, making it possible to store Veeam backups in the cloud.
It was good to have the time to chat with Clark. We will speak again in the near future to discuss upcoming product announcements.

Datrium
Datrium is focusing on how to converge functions that many times are distributed into many server appliances into a small number of highly intelligent Hyperconverged systems. The company has developed an DVX, an architecture that supports on- and off-premise operations in a highly efficient fashion. The company is offering a very creative approach that makes it easy to combine industry standard, X86-based, servers with flash storage to support a very high performance, scalable computing environment.

Many other suppliers
Dell/EMC, ExaGrid, HPE, IBM, Microsoft and a number of other vendors who are partners of Veeam are at the show as well. While I found them interesting, they weren’t discussing anything new at this event.

Read the blog post on Dan’s blog here.

SoftNAS, Veeam Team Up for Alternative Cloud Backup

logo_eweekFor IT managers looking for a new cloud backup provider, SoftNAS’s Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Now that cloud services are a key to the “new normal” way enterprises are doing business, backing up data in safe, accessible cloud storage is the most common use case for new-gen IT systems.

For IT managers looking for an alternative method of cloud backup, cloud data platform provider SoftNAS Jan. 10 announced that its Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Houston-based SoftNAS describes itself as a cloud-native, software-defined cloud data platform for enterprise control of any data, any cloud, in any location. Switzerland-based Veeam develops software for backing up and managing vSphere and Hyper-V virtual environments.

With this package, SoftNAS and Veeam users now have access to cost-effective, multi-cloud storage options while simultaneously improving RTPO (recovery time and point objectives) for data archival, backup and storage jobs, SoftNAS said.

Enterprises Still Struggling with Vast Amounts of Data

To the surprise of no one, enterprises continue to struggle with managing vast amounts of data, including backups. Research conducted by the Taneja Group found that 41 percent of planned public cloud workloads target backups. Cloud backup remains one of the fastest-growing use cases being adopted.

According to Gartner’s Hype Cycle for Storage Technology, 2017, “backup of data generated natively in public cloud is an emerging requirement as cloud providers only offer infrastructure high availability and disaster recovery, but are not responsible for application or user data loss.”

SoftNAS claims that its patent-pending ObjFast software accelerates object storage I/O performance to near the levels of native cloud block storage, but at a significantly lower cost. Enterprises can deploy SoftNAS either on-premises or via public cloud providers for secondary data in cloud backup, disaster recovery and cloud archive repositories, the company said.

“What’s really innovative is how this solution enables mounting a cloud-based NFS backup repository from on-premises, overcoming the usual performance gaps with slow cloud gateways and making Veeam synthetic full merges fly in the cloud,” said Rick Braddy, CEO, CTO and founder of SoftNAS.

On-Premises Combined with Cloud

Veeam and SoftNAS enable customers to protect cloud deployments and extend the benefits of on-premises storage to the public cloud. SoftNAS Cloud Essentials customers can use Veeam to create an always-on enterprise NAS that achieves near block storage performance using object storage.

SoftNAS claims that thousands of businesses globally–including many of the Fortune 2000–use SoftNAS Cloud to migrate business and SaaS applications to the cloud, consolidate file servers and for backup storage.

A free 30-day trial version of SoftNAS Cloud is available for Amazon Web Services (AWS), Azure and VMware. For more information, go here.

 

Read the article by Chris Preimesberger on eWeek.

SD-Storage Startup SoftNAS Gets a Hybrid Cloud Makeover

As it rebrands itself as a hybrid cloud data platform provider, SoftNAS launched three products that it says make it faster and easier to migrate applications to the cloud and provide cloud backup and recovery.

CEO and CTO Rick Braddy founded the software-defined storage startup in 2012. SoftNAS launched its first product, called Cloud NAS, a year later.

The cloud-based object storage supports public clouds — specifically Amazon Web Services (AWS) and Microsoft Azure — as well as VMware-hosted private clouds. It allows enterprises to replace hardware-based storage and on-premises network attached storage (NAS), storage area networks (SANs), and file servers with cloud storage.

But over the past few years “we’ve seen this massive explosion of business data,” said John-Marc Clark, VP of product marketing for SoftNAS.

IDC predicts 173 zettabytes (a zettabyte is 1 trillion gigabytes) of data by 2020, driven by connected devices, Internet of Things (IoT), and other data-intensive technologies.

Meanwhile this data is no longer confined to traditional, on-premises data centers as companies increasingly move to the cloud, operating in hybrid- and multi-cloud environments.

“It’s a perfect storm coming together,” Clark said. “And SoftNAS is positioning itself to be the cloud data control layer in the cloud stack. Our roots come from being a NAS filer and we’re evolving to being a hybrid cloud data platform.”

The company announced three cloud data control layer products that work with VMware, AWS, and Microsoft Azure clouds, with Google Cloud Platform support coming in 2018.

Read the full story at sdxcentral. 

 

 

Storage pizza from The Register’s wood-fired oven

Get a piece of our weekend storage pizza

Thick crust, thin crust, who cares, it’s storage pizza time, cooked in The Register‘s own wood-fired oven, with lots of bark and bite.

SoftNAS special

SoftNAS is a startup developing NAS services in Azure (shades of NetApp, hey.) You might even call it a software-defined fork lift truck. We’ll get to that in a minute.

SoftNAS was co-founded in 2012 by Rick Braddy who is its CEO and CTO. William Hood was the other co-founder and he left his SVP Cloud Markets post in December 2014.

It picked up $l.4m of angel funding in 2014 and another angelic round of $5m in 2015; so total funding of $6.4mn; small potatoes in the storage startup world.

The company has built a Cloud Data Platform product, to help enterprises migrate apps to the cloud, and it comes in three flavours;

  • Cloud Essentials – delivers cloud backup, disaster recovery and cloud archive repositories using patent-pending ObjFast technology accelerates I/O performance up to 400 per cent faster than previous SoftNAS Cloud versions and approaches I/O performance levels of native cloud block storage using lower cost, durable object storage.
  • Cloud Enterprise – (formerly SoftNAS Cloud NAS) protects mission-critical and primary, active/hot data while incorporating enterprise-class NAS features like cross-zone high-availability, Dual Controller High Availability (DCHA), NFS, CIFS/SMB, AFP and iSCSI protocols, deduplication, compression, encryption, Active Directory/LDAP integration, thin-provisioning and scheduled snapshots with rapid rollback.
  • Cloud Platinum – a public beta offering of a NAS virtual storage appliance with built-in design and configure hybrid cloud data management and movement. Patent-pending UltraFast technology increases data transfer speeds up to 20 times faster than standard TCP/IP networks to accelerate data migrations for cloud backups and bulk data.

SoftNAS claims Cloud Platinum’s design and configure wizards enable IT to “Lift and Shift” live data from an on-premises NAS or file server to the desired SoftNAS Cloud destination point, and then migrate the data quickly, whether to AWS, Microsoft Azure or VMware-hosted clouds.

Lift and Shift sounds like a fork lift truck operation.

It enables live data migration, avoiding the need, SoftNAS claims, to freeze production systems for days, weeks or months while data volumes are offline migrated to the cloud.

Big ideas from another small company. If you want to play with the beta and its software-defined fork lift truck then point your browser here.

Read the full story at The Register. 

 

 

SoftNAS Software-Defined Cloud Data Platform for Performance Hybrid Cloud Computing at Petabyte Scale

Three editions: Cloud Essentials, Cloud Enterprise and Cloud Platinum

SoftNAS, Inc. announced three editions of its Cloud Data Platform product line: Cloud EssentialsCloud Enterprise and Cloud Platinum.

Cloud Essentials provides customers with the ability to access
native cloud object storage for secondary or cooler data using
standard NAS and SAN storage protocols without
the need to re-engineer applications.

Read the full story at StorageNewsletter.com.

 

 

News Bits: INFINIDAT, RAIDIX, Data Dynamics, Continuum, Nutanix, Nexsan, & More

This week’s News Bits we look at a number of small announcements, small in terms of the content not the impact they have. INFINIDAT raises additional $95 million in funding. RAIDIX releases version 4.5. Data Dynamics unveils StorageX 8.0. Continuum unveils new security solutions. Nutanix updates Acropolis. Nexsan introduces new E-Series systems. SoftNAS unveils Cloud Data Platform. QNAP introduces more Thunderbolt3 NAS devices. Aruba announces self-sustaining data center.

SoftNAS introduced its software-centric data management platform for full-spectrum control. The company states that its Cloud Data Platform bridges public clouds, such as AWS and Azure, with on-premises application stacks and SaaS systems to make hybrid cloud design and deployment ultra-fast, flexible and easy. This will address three main issues:

  • Migrating large amounts of data into the cloud, while keeping everything live in production
  • Capturing and managing the exponentially growing business data of all types, including from Internet of Things, and large-scale analytics
  • Utilizing existing IT staff to design and configure instead of always redesigning for the cloud.

 

Read the full story at StorageReview.com.

 

 

TechTarget: SoftNAS Cloud architecture gets facelift, new features

SoftNAS Cloud architecture splits into distinct products for primary NAS, secondary storage and replication across clouds, and targets multicloud and hybrid cloud implementations.

SoftNAS redesigned its Cloud Data Platform, splitting it into three product editions that offer native cloud support for applications, faster data migration across multiclouds and more feature-rich data services for hybrid cloud storage deployments.

SoftNAS split its Cloud Data Platform into Cloud Enterprise and Cloud Essential editions, and it added a new Cloud Platinum version. SoftNAS Cloud Enterprise employs the vendor’s high-performance network attached storage (NAS). Cloud Essential is optimized for archiving, backup and big data.

SoftNAS Cloud Platinum, which is still in beta, is a replication product for cloud data management.

The new architecture is designed to deliver data services across multicloud and hybrid cloud configurations.

Read the full story at TechTarget. 

 

 

 

 

 

 

 

Introducing the new SoftNAS Cloud® Platinum Edition.

Accelerate your cloud journey with SoftNAS Cloud®.

Control your data with SoftNAS Cloud® and Microsoft Azure.

SoftNAS, Inc. Headquarters
10000 Memorial Drive, Ste. 888
Houston, TX 77024

Directory: (832) 495-4141
Fax: (832) 412-2256

Mailing Address:
9211 West Road, Ste. 143-162
Houston, TX 77064