SoftNAS Pressroom

Read what leading industry publications and respected bloggers have to say about SoftNAS.

SoftNAS, Veeam Team Up for Alternative Cloud Backup

logo_eweekFor IT managers looking for a new cloud backup provider, SoftNAS’s Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Now that cloud services are a key to the “new normal” way enterprises are doing business, backing up data in safe, accessible cloud storage is the most common use case for new-gen IT systems.

For IT managers looking for an alternative method of cloud backup, cloud data platform provider SoftNAS Jan. 10 announced that its Cloud Essentials v3.7, optimized for use alongside Veeam’s Availability Suite, becomes available later this month.

Houston-based SoftNAS describes itself as a cloud-native, software-defined cloud data platform for enterprise control of any data, any cloud, in any location. Switzerland-based Veeam develops software for backing up and managing vSphere and Hyper-V virtual environments.

With this package, SoftNAS and Veeam users now have access to cost-effective, multi-cloud storage options while simultaneously improving RTPO (recovery time and point objectives) for data archival, backup and storage jobs, SoftNAS said.

Enterprises Still Struggling with Vast Amounts of Data

To the surprise of no one, enterprises continue to struggle with managing vast amounts of data, including backups. Research conducted by the Taneja Group found that 41 percent of planned public cloud workloads target backups. Cloud backup remains one of the fastest-growing use cases being adopted.

According to Gartner’s Hype Cycle for Storage Technology, 2017, “backup of data generated natively in public cloud is an emerging requirement as cloud providers only offer infrastructure high availability and disaster recovery, but are not responsible for application or user data loss.”

SoftNAS claims that its patent-pending ObjFast software accelerates object storage I/O performance to near the levels of native cloud block storage, but at a significantly lower cost. Enterprises can deploy SoftNAS either on-premises or via public cloud providers for secondary data in cloud backup, disaster recovery and cloud archive repositories, the company said.

“What’s really innovative is how this solution enables mounting a cloud-based NFS backup repository from on-premises, overcoming the usual performance gaps with slow cloud gateways and making Veeam synthetic full merges fly in the cloud,” said Rick Braddy, CEO, CTO and founder of SoftNAS.

On-Premises Combined with Cloud

Veeam and SoftNAS enable customers to protect cloud deployments and extend the benefits of on-premises storage to the public cloud. SoftNAS Cloud Essentials customers can use Veeam to create an always-on enterprise NAS that achieves near block storage performance using object storage.

SoftNAS claims that thousands of businesses globally–including many of the Fortune 2000–use SoftNAS Cloud to migrate business and SaaS applications to the cloud, consolidate file servers and for backup storage.

A free 30-day trial version of SoftNAS Cloud is available for Amazon Web Services (AWS), Azure and VMware. For more information, go here.


Read the article by Chris Preimesberger on eWeek.

SD-Storage Startup SoftNAS Gets a Hybrid Cloud Makeover

As it rebrands itself as a hybrid cloud data platform provider, SoftNAS launched three products that it says make it faster and easier to migrate applications to the cloud and provide cloud backup and recovery.

CEO and CTO Rick Braddy founded the software-defined storage startup in 2012. SoftNAS launched its first product, called Cloud NAS, a year later.

The cloud-based object storage supports public clouds — specifically Amazon Web Services (AWS) and Microsoft Azure — as well as VMware-hosted private clouds. It allows enterprises to replace hardware-based storage and on-premises network attached storage (NAS), storage area networks (SANs), and file servers with cloud storage.

But over the past few years “we’ve seen this massive explosion of business data,” said John-Marc Clark, VP of product marketing for SoftNAS.

IDC predicts 173 zettabytes (a zettabyte is 1 trillion gigabytes) of data by 2020, driven by connected devices, Internet of Things (IoT), and other data-intensive technologies.

Meanwhile this data is no longer confined to traditional, on-premises data centers as companies increasingly move to the cloud, operating in hybrid- and multi-cloud environments.

“It’s a perfect storm coming together,” Clark said. “And SoftNAS is positioning itself to be the cloud data control layer in the cloud stack. Our roots come from being a NAS filer and we’re evolving to being a hybrid cloud data platform.”

The company announced three cloud data control layer products that work with VMware, AWS, and Microsoft Azure clouds, with Google Cloud Platform support coming in 2018.

Read the full story at sdxcentral. 



Storage pizza from The Register’s wood-fired oven

Get a piece of our weekend storage pizza

Thick crust, thin crust, who cares, it’s storage pizza time, cooked in The Register‘s own wood-fired oven, with lots of bark and bite.

SoftNAS special

SoftNAS is a startup developing NAS services in Azure (shades of NetApp, hey.) You might even call it a software-defined fork lift truck. We’ll get to that in a minute.

SoftNAS was co-founded in 2012 by Rick Braddy who is its CEO and CTO. William Hood was the other co-founder and he left his SVP Cloud Markets post in December 2014.

It picked up $l.4m of angel funding in 2014 and another angelic round of $5m in 2015; so total funding of $6.4mn; small potatoes in the storage startup world.

The company has built a Cloud Data Platform product, to help enterprises migrate apps to the cloud, and it comes in three flavours;

  • Cloud Essentials – delivers cloud backup, disaster recovery and cloud archive repositories using patent-pending ObjFast technology accelerates I/O performance up to 400 per cent faster than previous SoftNAS Cloud versions and approaches I/O performance levels of native cloud block storage using lower cost, durable object storage.
  • Cloud Enterprise – (formerly SoftNAS Cloud NAS) protects mission-critical and primary, active/hot data while incorporating enterprise-class NAS features like cross-zone high-availability, Dual Controller High Availability (DCHA), NFS, CIFS/SMB, AFP and iSCSI protocols, deduplication, compression, encryption, Active Directory/LDAP integration, thin-provisioning and scheduled snapshots with rapid rollback.
  • Cloud Platinum – a public beta offering of a NAS virtual storage appliance with built-in design and configure hybrid cloud data management and movement. Patent-pending UltraFast technology increases data transfer speeds up to 20 times faster than standard TCP/IP networks to accelerate data migrations for cloud backups and bulk data.

SoftNAS claims Cloud Platinum’s design and configure wizards enable IT to “Lift and Shift” live data from an on-premises NAS or file server to the desired SoftNAS Cloud destination point, and then migrate the data quickly, whether to AWS, Microsoft Azure or VMware-hosted clouds.

Lift and Shift sounds like a fork lift truck operation.

It enables live data migration, avoiding the need, SoftNAS claims, to freeze production systems for days, weeks or months while data volumes are offline migrated to the cloud.

Big ideas from another small company. If you want to play with the beta and its software-defined fork lift truck then point your browser here.

Read the full story at The Register. 



SoftNAS Software-Defined Cloud Data Platform for Performance Hybrid Cloud Computing at Petabyte Scale

Three editions: Cloud Essentials, Cloud Enterprise and Cloud Platinum

SoftNAS, Inc. announced three editions of its Cloud Data Platform product line: Cloud EssentialsCloud Enterprise and Cloud Platinum.

Cloud Essentials provides customers with the ability to access
native cloud object storage for secondary or cooler data using
standard NAS and SAN storage protocols without
the need to re-engineer applications.

Read the full story at



News Bits: INFINIDAT, RAIDIX, Data Dynamics, Continuum, Nutanix, Nexsan, & More

This week’s News Bits we look at a number of small announcements, small in terms of the content not the impact they have. INFINIDAT raises additional $95 million in funding. RAIDIX releases version 4.5. Data Dynamics unveils StorageX 8.0. Continuum unveils new security solutions. Nutanix updates Acropolis. Nexsan introduces new E-Series systems. SoftNAS unveils Cloud Data Platform. QNAP introduces more Thunderbolt3 NAS devices. Aruba announces self-sustaining data center.

SoftNAS introduced its software-centric data management platform for full-spectrum control. The company states that its Cloud Data Platform bridges public clouds, such as AWS and Azure, with on-premises application stacks and SaaS systems to make hybrid cloud design and deployment ultra-fast, flexible and easy. This will address three main issues:

  • Migrating large amounts of data into the cloud, while keeping everything live in production
  • Capturing and managing the exponentially growing business data of all types, including from Internet of Things, and large-scale analytics
  • Utilizing existing IT staff to design and configure instead of always redesigning for the cloud.


Read the full story at



TechTarget: SoftNAS Cloud architecture gets facelift, new features

SoftNAS Cloud architecture splits into distinct products for primary NAS, secondary storage and replication across clouds, and targets multicloud and hybrid cloud implementations.

SoftNAS redesigned its Cloud Data Platform, splitting it into three product editions that offer native cloud support for applications, faster data migration across multiclouds and more feature-rich data services for hybrid cloud storage deployments.

SoftNAS split its Cloud Data Platform into Cloud Enterprise and Cloud Essential editions, and it added a new Cloud Platinum version. SoftNAS Cloud Enterprise employs the vendor’s high-performance network attached storage (NAS). Cloud Essential is optimized for archiving, backup and big data.

SoftNAS Cloud Platinum, which is still in beta, is a replication product for cloud data management.

The new architecture is designed to deliver data services across multicloud and hybrid cloud configurations.

Read the full story at TechTarget. 



CIO Today: SoftNAS Unveils Three New Cloud-Native Platforms

SoftNAS Software-Defined Cloud Data Platform Delivers on Vision for High-Performance Hybrid Cloud Computing at Petabyte Scale — SoftNAS Announces 3 Cloud-Native Solutions to Control Any Data on Any Cloud

SoftNAS®, Inc. today announced three new editions of its flagship Cloud Data Platform product line: SoftNAS Cloud® Essentials, SoftNAS Cloud® Enterprise and SoftNAS Cloud® Platinum. The products make migrating to the cloud ultra-fast, flexible and cost effective and are tailored to meet specific solution use cases that address real-world problems including:


    • Cloud Backup and Disaster Recovery
    • Migrating and Hosting Business Application and User Data in the Cloud
    • Simplifying Complex, Global Internet of Things and Data Integration Projects


Read the full story at CIO Today.



Texas Business Radio Interview

Texas Business Radio LogoIn this interview on Texas Business Radio, SoftNAS CEO Rick Braddy discusses why cloud storage adoption is increasing.


Watch the Interview Video

The Register: Storage Roundup

logo_storagereviewWe’ve added a fair few thoroughbreds to this week’s storage corral. Let’s send in a wrangler and see what we’ve got.

NAS software supplier SoftNAS says its Cloud NAS product offers limitless, highly durable and highly available cloud object storage.

Customers will get near block storage performance at object storage prices from their chosen cloud platform vendor. This is because if SoftNAS’s ObjFast technology which streamlines parallel IO paths between the cloud NAS and native cloud object storage delivering maximum throughput.

Read the full story on The Register.






Join SofNAS® at VeeamON 2018 in Chicago, May 14-16.

Accelerate your cloud journey with SoftNAS Cloud®.

Control your data with SoftNAS Cloud® and Microsoft Azure.

SoftNAS, Inc. Headquarters
10000 Memorial Drive, Ste. 888
Houston, TX 77024

Directory: (832) 495-4141
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Mailing Address:
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