SoftNAS Pressroom

Read what leading industry publications and respected bloggers have to say about SoftNAS.

SD-Storage Startup SoftNAS Gets a Hybrid Cloud Makeover

As it rebrands itself as a hybrid cloud data platform provider, SoftNAS launched three products that it says make it faster and easier to migrate applications to the cloud and provide cloud backup and recovery.

CEO and CTO Rick Braddy founded the software-defined storage startup in 2012. SoftNAS launched its first product, called Cloud NAS, a year later.

The cloud-based object storage supports public clouds — specifically Amazon Web Services (AWS) and Microsoft Azure — as well as VMware-hosted private clouds. It allows enterprises to replace hardware-based storage and on-premises network attached storage (NAS), storage area networks (SANs), and file servers with cloud storage.

But over the past few years “we’ve seen this massive explosion of business data,” said John-Marc Clark, VP of product marketing for SoftNAS.

IDC predicts 173 zettabytes (a zettabyte is 1 trillion gigabytes) of data by 2020, driven by connected devices, Internet of Things (IoT), and other data-intensive technologies.

Meanwhile this data is no longer confined to traditional, on-premises data centers as companies increasingly move to the cloud, operating in hybrid- and multi-cloud environments.

“It’s a perfect storm coming together,” Clark said. “And SoftNAS is positioning itself to be the cloud data control layer in the cloud stack. Our roots come from being a NAS filer and we’re evolving to being a hybrid cloud data platform.”

The company announced three cloud data control layer products that work with VMware, AWS, and Microsoft Azure clouds, with Google Cloud Platform support coming in 2018.

Read the full story at sdxcentral. 



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SoftNAS special

SoftNAS is a startup developing NAS services in Azure (shades of NetApp, hey.) You might even call it a software-defined fork lift truck. We’ll get to that in a minute.

SoftNAS was co-founded in 2012 by Rick Braddy who is its CEO and CTO. William Hood was the other co-founder and he left his SVP Cloud Markets post in December 2014.

It picked up $l.4m of angel funding in 2014 and another angelic round of $5m in 2015; so total funding of $6.4mn; small potatoes in the storage startup world.

The company has built a Cloud Data Platform product, to help enterprises migrate apps to the cloud, and it comes in three flavours;

  • Cloud Essentials – delivers cloud backup, disaster recovery and cloud archive repositories using patent-pending ObjFast technology accelerates I/O performance up to 400 per cent faster than previous SoftNAS Cloud versions and approaches I/O performance levels of native cloud block storage using lower cost, durable object storage.
  • Cloud Enterprise – (formerly SoftNAS Cloud NAS) protects mission-critical and primary, active/hot data while incorporating enterprise-class NAS features like cross-zone high-availability, Dual Controller High Availability (DCHA), NFS, CIFS/SMB, AFP and iSCSI protocols, deduplication, compression, encryption, Active Directory/LDAP integration, thin-provisioning and scheduled snapshots with rapid rollback.
  • Cloud Platinum – a public beta offering of a NAS virtual storage appliance with built-in design and configure hybrid cloud data management and movement. Patent-pending UltraFast technology increases data transfer speeds up to 20 times faster than standard TCP/IP networks to accelerate data migrations for cloud backups and bulk data.

SoftNAS claims Cloud Platinum’s design and configure wizards enable IT to “Lift and Shift” live data from an on-premises NAS or file server to the desired SoftNAS Cloud destination point, and then migrate the data quickly, whether to AWS, Microsoft Azure or VMware-hosted clouds.

Lift and Shift sounds like a fork lift truck operation.

It enables live data migration, avoiding the need, SoftNAS claims, to freeze production systems for days, weeks or months while data volumes are offline migrated to the cloud.

Big ideas from another small company. If you want to play with the beta and its software-defined fork lift truck then point your browser here.

Read the full story at The Register. 



SoftNAS Software-Defined Cloud Data Platform for Performance Hybrid Cloud Computing at Petabyte Scale

Three editions: Cloud Essentials, Cloud Enterprise and Cloud Platinum

SoftNAS, Inc. announced three editions of its Cloud Data Platform product line: Cloud EssentialsCloud Enterprise and Cloud Platinum.

Cloud Essentials provides customers with the ability to access
native cloud object storage for secondary or cooler data using
standard NAS and SAN storage protocols without
the need to re-engineer applications.

Read the full story at



News Bits: INFINIDAT, RAIDIX, Data Dynamics, Continuum, Nutanix, Nexsan, & More

This week’s News Bits we look at a number of small announcements, small in terms of the content not the impact they have. INFINIDAT raises additional $95 million in funding. RAIDIX releases version 4.5. Data Dynamics unveils StorageX 8.0. Continuum unveils new security solutions. Nutanix updates Acropolis. Nexsan introduces new E-Series systems. SoftNAS unveils Cloud Data Platform. QNAP introduces more Thunderbolt3 NAS devices. Aruba announces self-sustaining data center.

SoftNAS introduced its software-centric data management platform for full-spectrum control. The company states that its Cloud Data Platform bridges public clouds, such as AWS and Azure, with on-premises application stacks and SaaS systems to make hybrid cloud design and deployment ultra-fast, flexible and easy. This will address three main issues:

  • Migrating large amounts of data into the cloud, while keeping everything live in production
  • Capturing and managing the exponentially growing business data of all types, including from Internet of Things, and large-scale analytics
  • Utilizing existing IT staff to design and configure instead of always redesigning for the cloud.


Read the full story at



TechTarget: SoftNAS Cloud architecture gets facelift, new features

SoftNAS Cloud architecture splits into distinct products for primary NAS, secondary storage and replication across clouds, and targets multicloud and hybrid cloud implementations.

SoftNAS redesigned its Cloud Data Platform, splitting it into three product editions that offer native cloud support for applications, faster data migration across multiclouds and more feature-rich data services for hybrid cloud storage deployments.

SoftNAS split its Cloud Data Platform into Cloud Enterprise and Cloud Essential editions, and it added a new Cloud Platinum version. SoftNAS Cloud Enterprise employs the vendor’s high-performance network attached storage (NAS). Cloud Essential is optimized for archiving, backup and big data.

SoftNAS Cloud Platinum, which is still in beta, is a replication product for cloud data management.

The new architecture is designed to deliver data services across multicloud and hybrid cloud configurations.

Read the full story at TechTarget. 



CIO Today: SoftNAS Unveils Three New Cloud-Native Platforms

SoftNAS Software-Defined Cloud Data Platform Delivers on Vision for High-Performance Hybrid Cloud Computing at Petabyte Scale — SoftNAS Announces 3 Cloud-Native Solutions to Control Any Data on Any Cloud

SoftNAS®, Inc. today announced three new editions of its flagship Cloud Data Platform product line: SoftNAS Cloud® Essentials, SoftNAS Cloud® Enterprise and SoftNAS Cloud® Platinum. The products make migrating to the cloud ultra-fast, flexible and cost effective and are tailored to meet specific solution use cases that address real-world problems including:


    • Cloud Backup and Disaster Recovery
    • Migrating and Hosting Business Application and User Data in the Cloud
    • Simplifying Complex, Global Internet of Things and Data Integration Projects


Read the full story at CIO Today.



Texas Business Radio Interview

Texas Business Radio LogoIn this interview on Texas Business Radio, SoftNAS CEO Rick Braddy discusses why cloud storage adoption is increasing.


Watch the Interview Video

The Register: Storage Roundup

logo_storagereviewWe’ve added a fair few thoroughbreds to this week’s storage corral. Let’s send in a wrangler and see what we’ve got.

NAS software supplier SoftNAS says its Cloud NAS product offers limitless, highly durable and highly available cloud object storage.

Customers will get near block storage performance at object storage prices from their chosen cloud platform vendor. This is because if SoftNAS’s ObjFast technology which streamlines parallel IO paths between the cloud NAS and native cloud object storage delivering maximum throughput.

Read the full story on The Register.

SoftNAS SD-Storage Improves Cloud Object Storage Speed

Software-defined storage company SoftNAS released a new version of its SD-storage product that it says provides up to 400 percent faster cloud object storage performance.

SoftNAS Cloud NAS supports Amazon Web Services (AWS), Microsoft Azure, and VMware vSphere. It allows enterprises to replace hardware-based storage and on-premises network attached storage (NAS), storage area networks (SANs), and file servers with cloud object storage, which can be scaled up to accommodate large workloads and massive amounts of data, said Rick Braddy, CEO, CTO, and founder of SoftNAS.


“Object storage has typically been lower cost, but it has also been lower performance,” compared to block storage, Braddy said. “We’ve figured out how to get highly parallel I/O [input/output], in and out of object storage, so it’s almost the same level of performance as block storage but at the object storage price. It’s a price breakthrough for customers.”

Object storage manages data as objects, as opposed to files or blocks, and is typically used in the cloud. It is ideal for unstructured data such as media and web content.

Block storage is typically used in storage area network (SAN) environments where data is stored in volumes or blocks. In the cloud, it’s commonly used to store persistent data like a data bases and log files, and for disaster recovery purposes.

ObjFast Technology

“The biggest problem we had was moving the data [to the cloud] fast enough,” Braddy said. “It takes a long time to move a petabyte of data.”

To improve the speed performance in the latest Cloud NAS release, the company had to develop its own technology, called ObjFast.

“ObjFast streamlines the I/O so you can get the maximum number of parallel streams in and out at the maximum rate without overrunning object storage in the cloud,” Braddy said. “The difficulty is in moving the data fast enough without breaking the speed limit where you get penalized, and doing it in a highly parallel way so you can maximize throughput.”

Additionally, the SD-storage product expands on-demand marketplace capacities, from 1TB and 20TB to include 50TB, 100TB, 250TB, 500TB, and 1PB. Annual licenses can grow up to 16PB.

Moving disaster recovery (DR) data centers to the cloud is another use case, Braddy said.

“We’re seeing a significant number of companies closing down their DR data centers,” he said. “They like the idea of an elastic DR data center in the cloud.”

SD-Storage Veteran

Braddy started the Houston-based company in 2012 and launched its first software-defined storage product a year later, “in what was a relatively small niche in the cloud for NAS,” he said.

The company has more than 2,500 AWS virtual private cloud deployments to date, and its customers include Adobe, Boeing, Citrix, Netflix, Nike, Samsung, and Coca-Cola.

“A big deal of us last year was a 50-terabyte deal,” Braddy said. “That was like a record deal for us. This year, we see a new record every quarter and it’s in the petabyte scale. And now we’re hearing the next phase is in the tens of petabytes.”

Data-intensive technologies and workload demand highly scalable storage. Braddy has watched the market for SD-storage grow as companies are moving more workloads — and in some cases everything — to the cloud.

SD-Storage Market ‘Finally Here’

IDC forecasts spending on software-defined storage will grow from about $7 billion this year to $9.1 billion in 2019.

As SD-storage products replace legacy hardware-based systems, many traditional storage vendors like IBM, Dell EMC, and NetApp have added SD-storage to their portfolios.

Braddy lists NetApp is SoftNAS’ biggest competitor, but said he’s not worried by traditional storage vendors moving into the SD-storage market.

“We welcome it. Bring it on. We’re just thankful that the market is finally here. We were sitting there for several years going, ‘When are the rest of the big companies coming to the cloud?’ And finally they are coming.”


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