Meet the SoftNAS Leadership Team
Meet the leadership team striving to bring you more powerful, frictionless and agile storage.
Rick Braddy—Founder, CEO and CTO
Rick Braddy is an innovator, leader and visionary with more than 30 years’ of technology experience and a proven track record of taking on business and technology challenges and making high-stakes decisions. Rick is a serial entrepreneur and former Chief Technology Officer of the CITRIX Systems XenApp and XenDesktop group and former Group Architect with BMC Software. During his 6 years with CITRIX, Rick led the product management, architecture, business and technology strategy teams that helped the company grow from a $425 million, single-product company into a leading, diversified global enterprise software company with more than $1 billion in annual revenues. Rick is also a United States Air Force veteran, with military experience in top-secret cryptographic voice and data systems at NORAD / Cheyenne Mountain Complex. Rick is responsible for SoftNAS business and technology strategy as well as and R&D.
Michael Goodwin—President, COO and CFO
Michael Goodwin spent the first 10 years of his professional career with Texas Commerce Bank, Accenture and as a director with Continental Airlines where he represented the airline in its e-commerce aviation initiative; led strategy development and implementation of the airline’s maintenance, repair and overhaul (MRO) supply chain initiative; and financially directed the aircraft operations divisions. Michael left Continental Airlines in order to co-found Winrock HR, an HR outsourcing company where he served as CFO/COO. Michael has advised numerous start-ups and early stage companies, mostly in software and services on management, strategy, finance and growth issues and initiatives. Nonprofit board experience includes co-founding the Technology Entrepreneurs Exchange, founding the Michigan Private Equity Partnership and serving as a founding board member of the Houston Toolbank. Michael has an MBA from the University of Michigan in Ann Arbor where he was a William Davidson Fellow. He graduated with special honors with degrees in history and economics from The University of Texas at Austin where he was in the Honors Program and a Normandy Scholar. Michael is responsible for SoftNAS operations, finances, sales and marketing.
Adam Marano—VP, Product Management and Advanced R&D
As vice president of Product Management and Advanced R&D, Adam is responsible for managing and communicating the SoftNAS strategic solution and product roadmap, managing the Advanced Products team and collaborating with marketing team on go to market activities. With three decades as a developer and technology business leader, Adam has developed a passion for tackling complex problems and breaking them down in ways that can be effectively communicated various audiences. During his 18 year tenure at Citrix, Adam oversaw the release of multiple products including multiple MetaFrame (now XenDesktop), Password Manager and Citrix Access Gateway releases. Adam has developed worldwide partner alliances with leading businesses including Samsung, HTC, Sprint and Verizon. While at Citrix, Adam identified potential M&A recommendations and developed patents to expand the portfolio. Adam holds a BS degree in Computer Science from West Virginia University, and an Associate Certificate in Computer Science Management from CMU/SEI, delivered via Florida Atlantic University.
Michael Richtberg—VP, Business Development
As Vice President of Business Development, Michael Richtberg leads business development to enable new market segment expansion for SoftNAS. A 30 year veteran in IT transformation, Richtberg has been involved in leading business initiatives via leadership roles in technology strategy, marketing and product management with brand leaders like Oracle (NYSE: ORCL), Dell, Citrix Systems, Inc., (NASDAQ: CTXS), NCR (NYSE: NCR) and start-ups in the disruptive virtual storage and hyper-converged space via GreenBytes and Pivot3. As an early employee of Citrix (#207), he cultivated new product offerings and led acquisition initiatives aiding the company’s multi-billion dollar worldwide growth as a software infrastructure leader. Formerly with Dell’s Best Value Solutions team, Richtberg defined and executed a strategy for an end to end offering resulting in one of the largest desktop virtualization mergers. The acquisition of Wyse by Dell transformed and diversified end user computing solutions into a multi-billion dollar revenue stream. Richtberg also introduced disruptive products at GreenBytes which led to its acquisition by Oracle. Richtberg formerly developed product strategy for the hyper-converged appliance company Pivot3. In his role at SoftNAS, Richtberg will help enterprise businesses who struggle to close the gap formed by disparate islands of legacy data that is inaccessible without costly hardware investments. Richtberg holds a Bachelor of Science degree in Business Management from the University of Phoenix, where he graduated with honors.
Bryon Thomas—VP, Marketing
As Vice President of Marketing, Bryon brings more than 20 years of experience in technology, sales and marketing. Prior to joining SoftNAS, he spent 12 years with Citrix in various executive roles, most recently leading the Worldwide Services Marketing team that was responsible for $1.1b in revenue and included product marketing, public relations, analyst relations, events marketing, and demand generation. In his tenure at Citrix, Bryon led the team that developed the Premier Support business, the largest and fastest-growing service offering in the Services division, accomplishing this within 6 quarters. Bryon has managed nearly 20 product releases, which have been recognized multiple times with “leader” ratings by Gartner, Inc. Prior to joining Citrix, Bryon, held a variety of executive roles with Redback Networks (acquired by Ericsson) and Alcatel-Lucent in the Caribbean and Latin America region, including Director of Technical Marketing for next-generation network solutions for service provider customers, including Voice over IP, converged voice and data networks, programmable switches and Web data centers. In his strategic planning role, Mr. Thomas created strategic plans representing 100% annual growth and $1b in revenue in the Caribbean and Latin America region. Bryon also worked in sales and marketing roles for Impsat and Americatel, two Latin American telecommunications service providers. Bryon earned a master’s degree in business administration (MBA) from Thunderbird and a bachelor’s degree in Spanish literature from Colorado State University.
Lisa Waldman—VP, Sales
Lisa Waldman is an entrepreneurial sales leader with a track record of making significant contributions to the revenue success of high growth technology firms. Prior to joining SoftNAS, Lisa held senior-level sales positions with GreenBytes, Centrix Software, Desktone, Softricity and Citrix. Lisa holds a Bachelor of Science in Economics from the University of Houston. As VP of Sales, Lisa is responsible for SoftNAS sales across all platforms.
Allan Watty—Sr. Director, Quality Assurance
As senior director Quality Assurance Allan brings 32 years of software development experience. His responsibilities include building a high performing enterprise-grade organization of software engineers in Test and Quality, leading the effort to optimize the software testing strategy working towards zero defects and supporting rapid innovation. Allan has led global teams across the U.S, Spain, Singapore, India, Bolivia and Australia. He has extensive experience developing innovative enterprise applications in the analytics, application monitoring and plant management domains. Allan has held senior management positions at various chemical, energy, oil and gas software companies including PROS, Aspen Technology and BMC Software. Allan also held software development positions at Salomon Brothers (now part of Citibank) and AT&T. Allan is currently President of the Houston Chapter of the Agile Leadership Network. He holds an MBA from Bauer College, University of Houston, an MS degree in Computer Science from Polytechnic University of New York and a BA in Mathematics and Biology from Lehman College, City University of New York.
Jat Treadwell—Director, Support
As director of Support, Jat is responsible for delivering industry leading customer support to a global customer base. He brings diversified experience in software engineering, testing and project management. He has led teams that have delivered products recognized in PC Magazine with the Editor’s Choice Award. During his tenure at PIVOT3, Jat handled customer service, support engineering and was responsible for the design and deployment of technical solutions throughout the sales cycle. Jat has led international teams, handled project planning and resource allocation, feature definition and performed software builds for Iomega Corporation, which was focused on consumer-based software and storage products. Jat’s expertise spans multiple aspects of project management including collaborating with global teams improving customer satisfaction, product design, profitability, and localization for worldwide product releases. Early during his tenure at Iomega, Jat holds a master’s degree and a bachelor’s degree in Computer Science from Stephen F. Austin State University.
Randolph M. Henry—Chairman and Senior Partner
Randy Henry is an experienced executive with a proven track record of building and growing businesses from start-up stage through maturity, resulting in liquidity events of up to almost two hundred million dollars. Randy holds an MBA from the Wharton School of Finance, a graduate degree from Cambridge University in England and a BA from Southern Methodist University. Randy has extensive private equity investment experience in both start-up technology and non-technology companies. He has served on numerous boards including Texas Commerce Bank – Tanglewood, MedServe, Inc., and the Advisory Board of Woodway Financial Advisors. Nonprofit board experience includes Chairman of the Board of Visitors of the University Of Texas Department of Astronomy and McDonald Observatory, Vice Chairman of Rebuilding Together, Chairman of The Post Oak School, and board member of the Association of Container Reconditioners. As Chairman of SoftNAS LLC, Randy consults with the executive team on strategic business, finance and other matters. He also leads the shareholder and Board meetings for the company.
Michael (Mickey) E. Henry—Manager and Senior Partner
Mickey has an MBA from the University of Texas and MA in Psychology from Southern Methodist University. He spent the first 10 years of his career as a commercial and investment banker. In the 1980′s he formed Michael E Henry & Associates, a real estate finance company that evolved into a pipeline right-of-way aerial videotaping company. His company was purchased by Petris Technology (purchased by Haliburton), an energy management software company, where Mickey was an officer and product manager for virtual data room software for 10 years. Four years ago Mickey, started his own virtual data room software company, idrShare LLC, a very successful SaaS company that provides services to large public companies and commercial banks. Mickey is one of three SoftNAS board level managers who oversees company policies, decisions and provides operational support.
Board of Advisors
Brad Pedersen—former VP Chief Architect and Senior Fellow, Citrix
Brad Pedersen has been VP Chief Architect at Citrix since 1993. Brad joined Citrix in 1989 as a senior software engineer, and was an original member of the company’s software design and development team. In fact, Brad was employee number 7 at Citrix! He holds 37 issued US patents, including several on the design of the Citrix Independent Computing Architecture (ICA) protocol. Before joining Citrix, he was senior architect at IBM, and prior to that, he worked for Harris Computer Systems as a senior engineer. Brad is considered the father of Citrix’s Independent Computing Architecture (ICA) protocol. In 1994 Brad created the design and architecture of the ICA protocol which is still used today by Citrix XenApp and Citrix XenDesktop. As Chief Architect, Brad is responsible for overseeing the architecture and design of all Citrix technology, including ICA, HDX, XenApp and XenDesktop.
Pete Jarvis—VP, Strategy, TidalScale
Pete Jarvis has a track record of creating innovative solutions and platforms that address the needs of the emerging knowledge, intellectual property, and innovation markets globally. Previously, he was general manager at Intellectual Ventures where he drove the development of the nascent Communications portfolio, and started and managed the Networking and Growth Business Units. Pete has an innovation and management background in technology, with a career spanning Intellectual Ventures, Microsoft, Bell Northern Research and 3Com. Pete was awarded the Nortel Networks Presidents award in 1999 for Innovation in Europe for developing the Centrex IP gateway and soft client product solution. At 3Com Pete helped develop the 3Com Transcend Enterprise Manager, Office Connect product solutions and the first web based device management solution for small form factor network devices. He is a member of the IAM Strategy 300—The world’s 300 most influential Intellectual Property strategists.
R. Scott Herren—CFO, Autodesk
Before joining Autodesk, R. Scott Herren served as SVP of Finance for Citrix, where he led all finance, accounting, treasury/tax and investor relations teams for Citrix worldwide. Prior, Herren was Vice President and Managing Director of Citrix Systems Int’l for EMEA where he was responsible for all sales, service and support across Europe, the Middle East and Africa. Previously, Herren served as Group VP and General Manager of the Application Virtualization Group, responsible for building products to virtualize Windows applications and desktops, including Citrix XenApp and XenDesktop. Herren also served as Citrix’s Vice President, EMEA Operations, where he managed back-office functions including customer service, facilities, human resources, IT services, order services, procurement, product manufacturing, real estate and sales operations and programs. And before that, Herren served as Citrix’s Vice President of Finance for three years, responsible for mergers and acquisitions, inbound technology licensing and investor relations. Herren joined Citrix in March 2000, following three years at Federal Express in senior positions in divisional and corporate finance and 13 years at IBM in finance and operations roles. He holds a degree in industrial engineering from Georgia Tech and an MBA from Columbia University.
Roger A. Ramsey
Ramsey Ramsey, a CPA, graduated cum laude from Texas Christian University with a BS in Commerce. After beginning his career with Arthur Andersen & Co, where he spent eight years and was a Manager in the Tax Department, Ramsey’s career can be summed up as one of starting or taking control of and expanding small companies. Three of the companies with which Ramsey played a meaningful role (Chairman, CEO or CFO) became public companies listed on the NYSE (2) or NASDAQ (1). Four others were sold for nine digit amounts each, prior to becoming public companies. Growth companies with which he has been involved have raised more than $12 billion in the national and international capital markets. Since his retirement at the end of 1998, Ramsey has been involved with his family’s private investment company. In addition to currently serving on the Board of publicly held Carrizo Oil & Gas, Inc. (CRZO), Ramsey formerly served on the Boards of publicly held Consolidated Fibers, Inc. (NASDAQ), Allied Waste Industries, Inc. (AW) from 1989 to 2002, U.S. Liquids, Inc. (USL) from 1998 to 2003 and WCA Waste, Inc. (WCAA) from 2006 to 2012. He has served on the Board of Trustees of Texas Christian University since 1992 (Athletic, Building & Grounds, Finance and Investment Committees). Ramsey is a member of the Environmental Industries Association’s management Hall of Fame.
Ted Finch is one of the top channel and marketing experts in the high-tech industry, having launched over 450 products into the channel for over 200 vendors (including Microsoft, HP, Adobe, Corel, Intel, Aldus, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Western Digital, Sony, Disney, Lotus, DCA, Trusted Data, Netscape and iOmega; plus has consulted with over 170 Fortune 500 to Mid-sized companies and start-ups including several storage software and hardware vendors). Ted is a former VP of Sales and Marketing with TAC (now called MarketStar), a VP at Goldmine Software, VP at Harcourt, Sr. VP at Motorola and VP at GE. In addition, he helped form Red Storm Entertainment with Tom Clancy and led the marketing team that published Netscape Navigator, the #1 best-selling software in the world at the time that inaugurated the .com era.