SoftNAS Advisory Board

Pete Jarvis—VP, Strategy, TidalScale

exec-herren Pete Jarvis has a track record of creating innovative solutions and platforms that address the needs of the emerging knowledge, intellectual property, and innovation markets globally. Previously, he was general manager at Intellectual Ventures where he drove the development of the nascent Communications portfolio, and started and managed the Networking and Growth Business Units. Pete has an innovation and management background in technology, with a career spanning Intellectual Ventures, Microsoft, Bell Northern Research and 3Com. Pete was awarded the Nortel Networks Presidents award in 1999 for Innovation in Europe for developing the Centrex IP gateway and soft client product solution. At 3Com Pete helped develop the 3Com Transcend Enterprise Manager, Office Connect product solutions and the first web based device management solution for small form factor network devices. He is a member of the IAM Strategy 300—The world’s 300 most influential Intellectual Property strategists.

Brad Pedersen—former VP, Chief Architect and Senior Fellow, Citrix

Brad Pedersen has been VP Chief Architect at Citrix since 1993.  Brad joined Citrix in 1989 as a senior software engineer, and was an original member of the company’s software design and development team. In fact, Brad was employee number 7 at Citrix!  He holds 37 issued US patents, including several on the design of the Citrix Independent Computing Architecture (ICA) protocol. Before joining Citrix, he was senior architect at IBM, and prior to that, he worked for Harris Computer Systems as a senior engineer. Brad is considered the father of Citrix’s Independent Computing Architecture (ICA) protocol. In 1994 Brad created the design and architecture of the ICA protocol which is still used today by Citrix XenApp and Citrix XenDesktop. As Chief Architect, Brad is responsible for overseeing the architecture and design of all Citrix technology, including ICA, HDX, XenApp and XenDesktop.

R. Scott Herren—CFO, Autodesk

exec-herrenBefore joining Autodesk, R. Scott Herren served as SVP of Finance for Citrix, where he led all finance, accounting, treasury/tax and investor relations teams for Citrix worldwide. Prior, Herren was Vice President and Managing Director of Citrix Systems Int’l for EMEA where he was responsible for all sales, service and support across Europe, the Middle East and Africa. Previously, Herren served as Group VP and General Manager of the Application Virtualization Group, responsible for building products to virtualize Windows applications and desktops, including Citrix XenApp and XenDesktop. Herren also served as Citrix’s Vice President, EMEA Operations, where he managed back-office functions including customer service, facilities, human resources, IT services, order services, procurement, product manufacturing, real estate and sales operations and programs. And before that, Herren served as Citrix’s Vice President of Finance for three years, responsible for mergers and acquisitions, inbound technology licensing and investor relations. Herren joined Citrix in March 2000, following three years at Federal Express in senior positions in divisional and corporate finance and 13 years at IBM in finance and operations roles. He holds a degree in industrial engineering from Georgia Tech and an MBA from Columbia University.

Ted Finch—CEO, Chanimal

exec-finch Ted Finch is one of the top channel and marketing experts in the high-tech industry, having launched over 450 products into the channel for over 200 vendors (including Microsoft, HP, Adobe, Corel, Intel, Aldus, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Western Digital, Sony, Disney, Lotus, DCA, Trusted Data, Netscape and iOmega; plus has consulted with over 170 Fortune 500 to Mid-sized companies and start-ups including several storage software and hardware vendors). Ted is a former VP of Sales and Marketing with TAC (now called MarketStar), a VP at Goldmine Software, VP at Harcourt, Sr. VP at Motorola and VP at GE. In addition, he helped form Red Storm Entertainment with Tom Clancy and led the marketing team that published Netscape Navigator, the #1 best-selling software in the world at the time that inaugurated the .com era.

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